Monday, June 11, 2012

Using a QR Code Correctly

We all see them everywhere we go.  Most companies understand that they must have one.  I mean what an easy way for people to download and receive your website information right to their phone.  But there is a problem with these fantastic squares of downloading joy… if it is not done correctly, then people will not use the code. 

What is a QR code? Do most people know and understand what these fuzzy looking squares are all about?  Have you actually downloaded a QR code as a consumer? And if so what was your thought about the experience?
 This is a QR Code.  You see them everywhere!!  All you have to do is take a look. They are on signs, buildings, brochures, sites, vehicles, calendars, businesses, and everywhere else that may get your attention.  The object of the QR code is so the consumer can scan the code and receive your information quickly and effectively through their incredible smart phone.  Once they scan the code, then the consumer can tap into your website, receive information on upcoming events, check in to foursquare, like your Facebook page, enter to win prizes and much more.  The QR Code is an ingenious design for the person on the go, which… let’s face it is everyone.  Companies can even make a QR code look like logos, designs, change the color, and so much more.  There is so much you can do with this technological bundle of fun!!

Here is a great example of a QR code.  Pamela Hazelton is from eCommerce, Shopability & webOS.  She has a strong knowledge of QR codes and how they should be done effectively.  Here is a copy of her QR code.  Now go ahead and scan the code.  What do you see?  The QR code takes you to a very simplistic MOBILE website.  Yes I will say this again… MOBILE website.  What is a mobile website?  This is website designed to fit a phone.  If you maneuver in the mobile website on your phone, you can clearly see it moves up and down and fits on your screen.  Unlike a regular website that is not mobilized, it is simplistic and easy to use.  If you go to a regular website on a mobile phone, your scrolling up, down, left and right, the words are to small, and it is very hard to maneuver a large website on such a small screen.   What Pamela has done here is made the consumer experience easy and fast.  That’s what we want nowadays… easy and fast.  I cannot stress enough how much I HATE having to use my phone to look up sites and a company DOES NOT have a mobile website. YUCK!!!  This will 50% of the time make me get out of that companies site and look up another company that may have a more simplistic way of getting what I want.  You know what I am talking about don’t you?  I am not the only person out there that hates that.  I mean just think about it for a minute.  Think about the last time you used your phone to look up information on a company.  Try and Google a product, any product… let’s say shoes.  You can tell when a website has been mobilized.  The first site that popped up under shoes was shoedazzle.  They have a mobilized site.  Very easy to use, fits right on my phone and it’s convenient and fun. Now from there go and pick a local store that pops up underneath all the national websites. I chose Runners Roost Colorado.  This is a perfect example of a website that is not mobilized.  This website is small, unreadable, hard to maneuver and in my opinion irritating to use.  The fact of the matter is they should have a mobilized website and they don’t.   Now back to what this has to do with a QR code…


You should not create a QR code to scan directly to an non-mobilized website.  That is bad!!! Mobile websites, unlike big websites are quick to build and a lot less expensive to create and maintain.  The people here at the Gazette can get a mobile website set up for you with a QR code quickly and at an affordable cost!!

Now that you have seen a good example of a QR code that goes directly to a mobile site, here is an example of a nice looking QR code that does not go to a mobile site.  Go ahead and scan it.  What do you think about that?  It’s small and cluttered, hard to read and you lose interest right?  I mean a company spends money to make a cool QR code, but attaches it to a site that is not compatible with a phone?  That’s a big no no in my book. 

In this day and age, every business should have a QR code.  Every business should also have a mobile website.  If the majority of the world is looking up information on their phone more so than on a computer, don’t you think you should have a site that is compatible?  The Gazette practices what it preaches and has mobile websites for every site we run.  Go check out on your smart phone and see how our mobile site works.  It’s easy, convenient, and yes… fast.  So if this information intrigues you and you think you would like to have a mobile website, give us a call here at the Gazette.  We will be more than happy to assist you in that.  In the mean time, do some research and scan QR codes when you see them.  Check to see what other companies are doing and how, as a consumer, you feel about the way that company is marketing their business. 


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