|The creative new fade style on my nails.|
Now what Monica did for my nails may not be for the next person. I know many women out there who prefer the classic white tips. That is perfectly fine because Smashing Nails does that too. But expanding the reach of those who may be looking for something different is a great way to bring in a new clientele base.
So the point being GIVE THE CUSTOMER WHAT HE OR SHE WANTS and they will love you forever. Plain and simple. You make someone happy and they will be loyal. But don't forget to keep impressing your current clientele base as well. Customer service never (and when I say never, I mean never) stops. And customer service doesn't just mean helping your clients out with simple questions and solutions to problems. Customer service means you hold your clients dear and give them exactly what they want. If they ask, then they should receive.
Another thing that Monica did that I don't see a lot of businesses do, is she used her own product for marketing purposes. She did her own nails the way she liked them. So when her clients come in and see how lovely her nails are, then they know they are good hands. I cannot tell you how many times I have gotten my nails done at salons and the person doing my nails were for a lack of a better word gross. Yuck... why should I let you do my nails if yours look horrible?
I'll tell you that not only has Monica wowed me by tailoring to my unique style, but she always has time for me, she doesn't rush me, she makes our appointments relaxing and personal, and she remembers my name. That is very important to me, especially if I have to sit in a chair for an hour and have you work on a piece of my body. Many times have I gone to nail shops where I am just another person walking in, even if I have been going to the same spot over and over. Let me tell you business owners, if I am a regular at your shop and you don't know my name by the 3rd visit... SHAME ON YOU!! Doesn't matter how many people walk through that door!!
So back to the main focus of my rants here... is that creativity can be the doorway to new possibilities for a business. Do not be afraid to venture out a little. Do not be afraid to listen to employees when they have ideas, and definitely listen to your customers. If you give your customers something your competitors cannot, then you have gained more than a customer, you have gained a loyal friend.
For you ladies out there that may be interested in a new look for your nails, feel free to call Monica at Smashing Nails. Her phone number is (719) 244-6533 or go like her Facebook page at www.facebook.com/smashingsalon. Let her know that Brandy with The Gazette sent you her way!!