Thursday, April 5, 2012
Adding Humor to Marketing... Smart or Stupid??
Check out these bad commercials....
After these bad commercials, what kind of emotional response did you feel? Personally, I don't even remember most of them. I completely lost interest. Now check out these commercials....
Because these commercials were done correctly, they were funny and most likely made you laugh. The idea is that you will remember the brown M&M or the Dorito commercial. Of course these are large corporations that have a ton of money to spend on funny commercials. These type of companies have the best of the best marketing strategists to come up with hillarious ideas for commercials. Here are some really funny commercials for businesses that may not be quite as large as Doritos, but funny just the same:
Print advertising can have the same affect on people as commercials. Being in the print industry for most my career, I can remember the ads that either my client or I have created that were a lot of fun. I don't however, remember the ads that were not. Having a good kick to a print ad is important because ads in a magazine or newspaper do not have the sense of sound to assist the visual stimulation to the eye. Ads need to be quick, precise and to the point. Print ads also need to be very catchy. You tell me... which ad do you prefer?
The one on the left shows a simplistic look. It's red, catchy, funny and to the point. This is a great ad for print publications. The one on the right however, is not a good ad for print. This ad isn't a good ad for anything. It's ugly, busy, and distasteful. I mean really... you are going to sells rugs at discounted prices because the owner died? Get real!! That's not a good ad.